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ABB - Smart City
Formula E series
As the primary sponsor of Formula E, ABB wanted to show the public what ABB do. With the We Make Cities Smart story it gave visitors the ability to explore just what ABB technologies do to make cities smarter. By leveraging achievements in digital and operational technologies, ABB helps societies to manage the pressures of rapid urbanization and to meet the growing demand for sustainable, intelligent and reliable energy and water supply, transportation solutions, buildings and industries. The challenge was how to explain this. With a combination of a physical and a catalogue of video content and animation we enabled the user to learn about what makes a Smart City and a Smart home.
Table top animation sequence that was triggered when content was engaged with on the iPads and then shows what happens on the 3D printed city model.
iPads that enabled the users to explore the smart city and see the impact ABB has displayed over the table top city.
Light projection animation telling the story of a day in the life of an ABB worker. Demonstrating all the technological innovations ABB products can make to your work and home life better, more efficient and help the environment.
